Websites are an important part of your business’s online presence. Even though social media and many other things emerge as a very useful platform for businesses, websites are still very much relevant to business goals. Well-designed websites allow entrepreneurs to connect and engage with customers while serving as brilliant marketing platforms.
The most important thing you should keep in mind is to pay the required attention that your website deserves because a poorly planned and poorly designed website does nothing more than wasting your time and money.
Here are some of the most essential elements your website should have:
Proper Site Navigation
Your website should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be.
Good homepage design
One fact from a survey about generating traffic on a website is that your website should have the potential to impress the visitor within the first 10 seconds he or she visits your website. Actually, these moments are very valuable because over 90% of visitors take an immediate decision about you and your website by watching the home page. So, your homepage should be informative and convincing.
Well written Content
The content on your website provides important details regarding your business and its services. High-quality contents make your visitors more likely to know about your business and enjoying your services, purchasing your products, etc.
Nowadays, more than 60% of users access the web from their mobile phones. You can imagine how important it is to have your website ready for mobile responsiveness.
This should be needless to say. But, still, many websites missed this element. Your website should contain clear contact information.
Search Engine Optimization (SEO)
The term SEO sounds technical, but it really is not a very complicated thing. Your website needs to be optimized for search engines (Google, Bing, etc.) to be easily found, and get listed on the first page. This is a very important strategy for the growth of your business.
Most of us have come across a website that wouldn’t just finish loading. This is mostly because the website is too heavy with all bad coding techniques, large image files, etc. You understand how painful it is to wait for a webpage to finish loading. You wouldn’t want your website visitors to get that feeling. So, make your website lightweight.
Last, but not least, your website needs to be secure. No need to say more.
If you have any more queries, please contact us.